not your momma's muumuu.

i just ordered a caftan to wear to a wedding from this just-launched store, the caftan company. not only is the service super-personalized (i received email correspondence from owner elsa, a real, live human!), but the quality and pricing is excellent. the site has a "peterman-esque" vibe that is approachable and fun.

a bit about the store from elsa:

in my life, i've had the good fortune to travel the world as a young woman. i have meandered through the night flea market in chaing mai, browsed the souk in morocco, driven past the rice fields of bali and have hopped the train to rajasthan. what struck me as a common thread of these exotic lands is the caftan, a style that is centuries old.

i think i need to order the one pictured next!

image credit: the caftan company.